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Packers veteran quarterback Bart Starr was the top rated quarterback in the NFL and won the NFL Most Valuable Player Award, completing 156 out of 251 (62.2 percent) passes for 2,257 yards, 14 touchdowns, and only 3 interceptions. His top targets were wide receivers Boyd Dowler and Carroll Dale, who combined for 63 receptions for 1,336 yards. Fullback Jim Taylor was the team's top rusher with 705 yards, and also caught 41 passes for 331 yards. (Before the season, Taylor had informed the team that instead of returning to the Packers in 1967, he would become a free agent and sign with the expansion New Orleans Saints. Lombardi, infuriated at what he considered to be Taylor's disloyalty, refused to speak to Taylor the entire season.)
 
 
 
SB 1 Champion Green Bay Packers
The Packers were an NFL dynasty after being a losing team eight years earlier. The team had posted an NFL-worst 1-10-1 record before legendary head coach Vince Lombardi joined the team in 1959. But Lombardi was determined to build a winning team. During the offseason, he signed Fred "Fuzzy" Thurston, a player who had been cut from 3 other teams but ended up becoming an All-Pro left guard for Green Bay. Lombardi also made a big trade with the Cleveland Browns that brought 3 players to the team who would become cornerstones of the defense: defensive linemen Henry Jordan, Willie Davis and Bill Quinlan.

Lombardi's hard work paid off, and the Packers improved to a 7-5 regular season record in 1959. Then, they surprised the league during the following year by making it all the way to the NFL Championship Game. Although the Packers lost the game, 17-13, to the Philadelphia Eagles, they had sent a clear message that they were no longer losers. Green Bay went on to win NFL Championships in 1961, 1962, 1965, and 1966.
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The team's starting halfback, future hall of famer Paul Hornung, was injured early in the season, but running back Elijah Pitts did a good job as a replacement, gaining 857 combined rushing and receiving yards. And the Packers offensive line was also big reason for the team's success, led by All-Pro guards Jerry Kramer and Thurston, along with future hall of famer Forrest Gregg

Green Bay also had a superb defense, which displayed its talent on the final drive of the NFL Championship Game, stopping the Dallas Cowboys on 4 consecutive plays starting on the Packers 2-yard line to win the game.
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The Green Bay Packers opened the Super Bowl series by defeating the AFL champion Chiefs behind the passing of Bart Starr, the receiving of Max McGee, and a key interception by all-pro safety Willie Wood.

Green Bay broke open the game with three second-half touchdowns, the first of which was set up by Wood's 50-yard return of an interception.

McGee, filling in for ailing Boyd Dowler after having caught only four passes all season, caught seven from Starr for 138 yards and two touchdowns. Elijah Pitts ran for two other scores.

The Chiefs' 10 points came in the second quarter, the only touchdown on a 7-yard pass from Len Dawson to Curtis McClinton. Starr completed 16 of 23 passes for 250 yards and two touchdowns and was chosen the most valuable player.

The Packers collected $15,000 per man and the Chiefs $7,500-the largest single-game shares in the history of team sports.
GAME RECAP
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Chiefs              0   10  0    0       10
Packers            7    7  14   7       35
BOX SCORE
1      2     3      4         Total
Date January 15, 1967
Stadium Los Angeles Memorial Coliseum
City Los Angeles
MVP Bart Starr, Quarterback
Favorite Packers by 14
National anthem University of Arizona and Grambling State University Bands
Coin toss Norm Schachter
Referee Norm Schachter
Halftime show University of Arizona and Grambling State University Bands
Attendance 61,946
TV in the United States
Network CBS and NBC
Announcers CBS: Ray Scott, Jack Whitaker and Frank Gifford
NBC: Curt Gowdy and Paul Christman
Nielsen Ratings CBS: 22.6
NBC: 18.5
Market share CBS: 43
NBC: 36
Cost of 30-second commercial US$42,000 (Both CBS and NBC)
Super Bowl 1 Information
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SB 14 > Pittsburgh Steelers
SB 13 > Pittsburgh Steelers
SB 12 > Dallas Cowboys
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SB 3 > New York Jets
SB 2 > Green Bay Packers
SB 1 > Green Bay Packers
Peyton Manning, QB, Indianapolis
Hines Ward, WR, Pittsburgh
Deion Branch, WR, New England
Tom Brady, QB, New England
Dexter Jackson, FS, Tampa Bay
Tom Brady, QB, New England
Ray Lewis, LB, Baltimore
Kurt Warner, QB, St. Louis
John Elway, QB, Denver
Terrell Davis, RB, Denver
Desmond Howard, KR, Green Bay
Larry Brown, CB, Dallas
Steve Young, QB, San Francisco
Emmitt Smith, RB, Dallas
Troy Aikman, QB, Dallas
Mark Rypien, QB, Washington
Ottis Anderson, RB, New York
Joe Montana, QB, San Francisco
Jerry Rice, WR, San Francisco
Doug Williams, QB, Washington
Phil Simms, QB, New York
Richard Dent, DE, Chicago
Joe Montana, QB, San Francisco
Marcus Allen, RB, Los Angeles
John Riggins, RB, Washington
Joe Montana, QB, San Francisco
Jim Plunkett, QB, Oakland
Terry Bradshaw, QB, Pittsburgh
Terry Bradshaw, QB, Pittsburgh
Randy White, DT, Dallas
Fred Biletnikoff, WR, Oakland
Lynn Swann, WR, Pittsburgh
Franco Harris, RB, Pittsburgh
Larry Csonka, RB, Miami
Jake Scott, S, Miami
Roger Staubach, QB, Dallas
Chuck Howley, LB, Dallas
Len Dawson, QB, Kansas City
Joe Namath, QB, New York
Bart Starr, QB, Green Bay
Bart Starr, QB, Green Bay
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