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SuperBowlConcierge.com > Super Bowls > SB 23 Champion San Francisco 49ers |
Super Bowl History |
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Craig was also a key contributor with a total of 2,036 combined rushing and receiving
yards and 10 touchdowns, earning him the NFL Offensive Player of the Year
Award. Fullback Tom Rathman also made a big impact, rushing for 427 yards and catching
42 passes for 387 yards. The 49ers defense was led by defensive backs Ronnie
Lott, Eric Wright, Jeff Fuller, and Tim McKyer, who recorded a combined total
of 18 interceptions. McKyer led the team with 7, while Lott recorded 5. Linebacker
Charles Haley was also a big contributor with 11.5 sacks and 2 fumble
recoveries. |
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SB 23 Champion San Francisco 49ers |
For the 49ers, it was their first Super Bowl appearance since they defeated the Miami
Dolphins in Super Bowl XIX. They had made the playoffs in the three seasons
between Super Bowl XIX and Super Bowl XXIII, but were eliminated each time in
the first round, primarily because of the poor performances by their offensive
stars in those games; quarterback Joe Montana, receiver Jerry Rice and running
back Roger Craig all failed to produce a single touchdown. In the 1988 season, San Francisco won the NFC West with a 10-6 regular season record, but it was a long uphill battle. The team had a quarterback controversy with Montana and Steve Young each starting at quarterback during the season. But after a 6-5 start, Montana led the 49ers to win 4 of their final 5 regular season games. Montana finished the regular season with 238 completions for 2,981 yards and 18 touchdowns, and also added 132 rushing yards. His favorite target was Rice, who recorded 64 receptions for 1,306 yards (a 20.4 yards per catch average) and 9 touchdowns. |
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The halftime show was titled "Be Bop Bamboozled in 3-D" and featured Elvis Presto
and hundreds of South Florida-area dancers and performers. Ironically, not one
actual Elvis Presley song was performed. Several scenes included computer generated
3-D images. Prior to the game, Coca-Cola distributed 3-D glasses at retailers
for viewers to use. At the onset of the halftime show, primary sponsor Diet
Coke aired the first commercial in 3-D (Coca-Cola had originally planned to use
the 3-D Diet Coke commercial as part of the 1987-1988, aired in 3-D season finale
of Moonlighting, but withdrew plans due to the 1988 Writers Guild of America
Strike.) |
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NFC champion San Francisco captured its third Super Bowl of the 1980s by defeating
AFC champion Cincinnati 20-16. The 49ers, who also won Super Bowls XVI and XIX, became the first NFC team to win three Super Bowls. Pittsburgh, with four Super Bowl titles (IX, X, XIII, and XIV), and the Oakland/Los Angeles Raiders, with three (XI, XV, and XVIII), lead AFC franchises. Even though San Francisco held an advantage in total net yards (453 to 229), the 49ers found themselves trailing the Bengals late in the game. With the score 13-13, Cincinnati took a 16-13 lead on Jim Breech's 40-yard field goal with 3:20 remaining. It was Breech's third field goal of the day, following earlier successes from 34 and 43 yards. The 49ers started their winning drive at their 8-yard line. Over the next 11 plays, San Francisco covered 92 yards with the decisive score coming on a 10-yard pass from quarterback Joe Montana to wide receiver John Taylor with 34 seconds remaining. At halftime, the score was 3-3, the first time in Super Bowl history the game was tied at intermission. After the teams traded third-period field goals, the Bengals jumped ahead 13-6 on Stanford Jennings's 93-yard kickoff return for a touchdown with 34 seconds remaining in the quarter. The 49ers didn't waste any time coming back as they covered 85 yards in four plays, concluding with Montana's 14-yard scoring pass to Jerry Rice 57 seconds into the final stanza. Rice was named the game's most valuable player after compiling 11 catches for a Super Bowl-record 215 yards. Montana completed 23 of 36 passes for a Super Bowl-record 357 yards and two touchdowns. |
GAME RECAP |
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Bengals 0
3 10 3 16 49ers 3 0 3 14 20 |
BOX SCORE |
1 2 3
4 Total |
Date January 22, 1989 Stadium Joe Robbie Stadium City Miami, Florida MVP Jerry Rice, Wide receiver Favorite 49ers by 7 National anthem Billy Joel Coin toss Nick Buoniconti, Bob Griese, and Larry Little Referee Jerry Seeman Halftime show "Be Bop Bamboozled" - South Florida-area dancers and performers, and 3-D effects Attendance 75,129 TV in the United States Network NBC Announcers Dick Enberg and Merlin Olsen Nielsen Ratings 43.5 Market share 68 Cost of 30-second commercial US$675,000 |
Super Bowl 23 Information |
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Super Bowl Champs |
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Future Super Bowl Locations |
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Super Bowl XLII, Glendale, Ariz. Feb. 3, 2008 Super Bowl XLIII, Tampa, Fla. Feb. 1, 2009 Super Bowl XLIV, South Florida TBA, 2010 Super Bowl XLV, North Texas TBA, 2011 |
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