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Super Bowl History
49ers wide receiver Jerry Rice was named the Super Bowl MVP. He caught 11 passes for a Super Bowl record 215 yards and one touchdown, while also rushing once for 5 yards.

This was also the final NFL game coached by the 49ers' Bill Walsh. This was also the final Super Bowl that Pete Rozelle presided over as NFL Commissioner.

On January 26, 2006, NFL.com ranked this game number 1 on its list of the top 10 Super Bowls of all time.
 
 
 
            Super Bowl MVP XXIII  
Jerry Rice holds almost every career receiving record. It is only right that he also holds an important Super Bowl record. His 215 receiving yards, on 11 catches, were a single-game best. Using Rice's talents and the most famous drive in Super Bowl history, the 49ers became the first NFC team to win three Super Bowls with their 20-16 victory over Cincinnati.

Following Stanford Jennings' kickoff-return touchdown that gave the Bengals the lead, Rice's 14-yard touchdown catch from Joe Montana tied the score at 13-13. A Jim Breech field goal with less than four minutes remaining gave Cincinnati the lead, but the 49ers one more shot. Moving 92 yards in 11 plays, including several key catches by Rice, the 49ers drove to the winning touchdown, a 10-yard pass from Montana to John Taylor.
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The halftime show was titled "Be Bop Bamboozled in 3-D" and featured Elvis Presto and hundreds of South Florida-area dancers and performers. Ironically, not one actual Elvis Presley song was performed. Several scenes included computer generated 3-D images. Prior to the game, Coca-Cola distributed 3-D glasses at retailers for viewers to use. At the onset of the halftime show, primary sponsor Diet Coke aired the first commercial in 3-D (Coca-Cola had originally planned to use the 3-D Diet Coke commercial as part of the 1987-1988, aired in 3-D season finale of Moonlighting, but withdrew plans due to the 1988 Writers Guild of America Strike.)
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NFC champion San Francisco captured its third Super Bowl of the 1980s by defeating AFC champion Cincinnati 20-16.

The 49ers, who also won Super Bowls XVI and XIX, became the first NFC team to win three Super Bowls. Pittsburgh, with four Super Bowl titles (IX, X, XIII, and XIV), and the Oakland/Los Angeles Raiders, with three (XI, XV, and XVIII), lead AFC franchises.

Even though San Francisco held an advantage in total net yards (453 to 229), the 49ers found themselves trailing the Bengals late in the game. With the score 13-13, Cincinnati took a 16-13 lead on Jim Breech's 40-yard field goal with 3:20 remaining. It was Breech's third field goal of the day, following earlier successes from 34 and 43 yards.

The 49ers started their winning drive at their 8-yard line. Over the next 11 plays, San Francisco covered 92 yards with the decisive score coming on a 10-yard pass from quarterback Joe Montana to wide receiver John Taylor with 34 seconds remaining.

At halftime, the score was 3-3, the first time in Super Bowl history the game was tied at intermission.

After the teams traded third-period field goals, the Bengals jumped ahead 13-6 on Stanford Jennings's 93-yard kickoff return for a touchdown with 34 seconds remaining in the quarter.

The 49ers didn't waste any time coming back as they covered 85 yards in four plays, concluding with Montana's 14-yard scoring pass to Jerry Rice 57 seconds into the final stanza.

Rice was named the game's most valuable player after compiling 11 catches for a Super Bowl-record 215 yards. Montana completed 23 of 36 passes for a Super Bowl-record 357 yards and two touchdowns.
GAME RECAP
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Bengals           0    3  10   3       16
49ers                3    0   3  14       20
BOX SCORE
1      2     3      4         Total
Date January 22, 1989
Stadium Joe Robbie Stadium
City Miami, Florida
MVP Jerry Rice, Wide receiver
Favorite 49ers by 7
National anthem Billy Joel
Coin toss Nick Buoniconti, Bob Griese, and Larry Little
Referee Jerry Seeman
Halftime show "Be Bop Bamboozled" - South Florida-area dancers and performers, and 3-D effects
Attendance 75,129
TV in the United States
Network NBC
Announcers Dick Enberg and Merlin Olsen
Nielsen Ratings 43.5
Market share 68
Cost of 30-second commercial US$675,000
Super Bowl 23 Information
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Peyton Manning, QB, Indianapolis
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Doug Williams, QB, Washington
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Joe Montana, QB, San Francisco
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Terry Bradshaw, QB, Pittsburgh
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Bart Starr, QB, Green Bay
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