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SuperBowlConcierge.com > Super Bowls > Super Bowl I |
Super Bowl History |
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Many people considered it fitting that the Chiefs and the Packers would be the teams
to play in the first ever AFL-NFL World Championship Game. Kansas City owner
Lamar Hunt was the person who founded the AFL, while Green Bay was widely considered
the best team in NFL history. The game gave the Packers an opportunity to show that they were truly one of the best American football teams of all time. (CBS announcer Frank Gifford, who interviewed Lombardi prior to the game, said Lombardi was so nervous "he held onto my arm and he was shaking like a leaf. It was incredible.") The Chiefs saw this game as an opportunity to show they were good enough to play against any NFL team. |
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Super Bowl I |
The first ever AFL-NFL World Championship Game in professional American football,
later to be known as Super Bowl I, was played on January 15, 1967 at the Los Angeles
Memorial Coliseum in Los Angeles, California. The National Football League (NFL) champion Green Bay Packers (14-2) scored 3 second-half touchdowns en route to a 35–10 win over the American Football League (AFL) champion Kansas City Chiefs (12-3-1). Green Bay quarterback Bart Starr earned the first Super Bowl MVP in NFL history by throwing 16 of 23 for 250 yards and two touchdowns, with 1 interception. The first AFL-NFL World Championship Game was established as part of the June 8, 1966 merger agreement between the NFL and the AFL. However, Los Angeles was not awarded the game until six weeks before the kickoff. Coming into this first game, there was considerable animosity between the two rival leagues, with both of them putting pressure on their respective champion teams to trounce the other to prove each league's dominance over professional football. Still, many sports writers and fans believed that the game was a mismatch, and that any team from the long-established NFL was far superior to the best team from the upstart AFL. |
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The network did not return in time from a halftime commercial break for the start
of the second half; therefore, the first kickoff was stopped by the game's officials
and was redone once NBC was back on the air. NBC was also forced to broadcast
the game over CBS' feed and cameras. In other words, NBC's crew had little
to no control over how the game was shot. Super Bowl I was the only Super Bowl in history that was not a sellout in terms of attendance, despite the TV blackout in the Los Angeles area. Days before the game, local newspapers printed editorials about what they viewed as a then-exorbitant $12 USD price for tickets, and wrote stories about how to pirate the signal from TV stations outside the Los Angeles area. |
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The Green Bay Packers opened the Super Bowl series by defeating the AFL champion
Chiefs behind the passing of Bart Starr, the receiving of Max McGee, and a key
interception by all-pro safety Willie Wood. Green Bay broke open the game with three second-half touchdowns, the first of which was set up by Wood's 50-yard return of an interception. McGee, filling in for ailing Boyd Dowler after having caught only four passes all season, caught seven from Starr for 138 yards and two touchdowns. Elijah Pitts ran for two other scores. The Chiefs' 10 points came in the second quarter, the only touchdown on a 7-yard pass from Len Dawson to Curtis McClinton. Starr completed 16 of 23 passes for 250 yards and two touchdowns and was chosen the most valuable player. The Packers collected $15,000 per man and the Chiefs $7,500-the largest single-game shares in the history of team sports. |
GAME RECAP |
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Chiefs
0 10 0 0
10 Packers 7 7 14 7 35 |
BOX SCORE |
1 2 3
4 Total |
Date January 15, 1967 Stadium Los Angeles Memorial Coliseum City Los Angeles MVP Bart Starr, Quarterback Favorite Packers by 14 National anthem University of Arizona and Grambling State University Bands Coin toss Norm Schachter Referee Norm Schachter Halftime show University of Arizona and Grambling State University Bands Attendance 61,946 TV in the United States Network CBS and NBC Announcers CBS: Ray Scott, Jack Whitaker and Frank Gifford NBC: Curt Gowdy and Paul Christman Nielsen Ratings CBS: 22.6 NBC: 18.5 Market share CBS: 43 NBC: 36 Cost of 30-second commercial US$42,000 (Both CBS and NBC) |
Super Bowl 1 Information |
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Super Bowl Champs |
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Future Super Bowl Locations |
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Super Bowl XLII, Glendale, Ariz. Feb. 3, 2008 Super Bowl XLIII, Tampa, Fla. Feb. 1, 2009 Super Bowl XLIV, South Florida TBA, 2010 Super Bowl XLV, North Texas TBA, 2011 |
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