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SuperBowlConcierge.com > Super Bowls > Super Bowl III |
Super Bowl History |
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After boldly guaranteeing a victory prior to the game, Jets quarterback Joe Namath
completed 17 out of 28 passes for 206 yards, and was named the Super Bowl's Most
Valuable Player, despite not throwing a touchdown pass in the game. Since both teams are now in the same conference (and were part of the same division from 1970-2001), they cannot meet in a Super Bowl again, but can meet prior to the Super Bowl (as they did in 2002). |
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Super Bowl III |
Super Bowl III was the third AFL-NFL Championship Game in professional American football,
but the first to officially bear the name "Super Bowl" (The two previous
AFL-NFL Championship Games would retroactively be called "Super Bowls" as well).
This game is regarded as one of the biggest upsets in American sports history.
The heavy underdog American Football League (AFL) champion New York Jets (11-3)
defeated the National Football League (NFL) champion Baltimore Colts (13-1),
16–7.[1] It was the first Super Bowl victory for the AFL. The game was played on January 12, 1969 at the Orange Bowl in Miami, Florida – the same location as Super Bowl II. Entering Super Bowl III, the NFL champion Colts were heavily favored to defeat the AFL champion Jets. Although the upstart AFL had successfully forced the long-established NFL into a merger agreement three years earlier, the AFL was not generally respected as having the same calibre of talent as the NFL. Plus, the AFL representatives were easily defeated in the first two Super Bowls. |
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While the Orange Bowl was sold out for the game, the live telecast was not shown
in Miami due to both leagues' unconditional blackout rules at the time. For the first time, famous celebrities appeared for the Super Bowl ceremonies. Entertainer Bob Hope led a pregame ceremony honoring the astronauts of Project Apollo and the recently completed Apollo 8 mission, the first manned flight around the Moon. Singer Anita Bryant later sang the national anthem, while the Florida A&M University band performed during the "America Thanks" halftime show. This game is thought to be the earliest surviving Super Bowl game preserved on videotape in its entirety. |
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Jets quarterback Joe Namath "guaranteed" victory on the Thursday before the game,
then went out and led the AFL to its first Super Bowl victory over a Baltimore
team that had lost only once in 16 games all season. Namath, chosen the outstanding player, completed 17 of 28 passes for 206 yards and directed a steady attack that dominated the NFL champions after the Jets' defense had intercepted Colts quarterback Earl Morrall three times in the first half. The Jets had 337 total yards, including 121 rushing yards by Matt Snell. Johnny Unitas, who had missed most of the season with a sore elbow, came off the bench and led Baltimore to its only touchdown late in the fourth quarter after New York led 16-0. |
GAME RECAP |
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Jets
0 7 6 3
16 Colts 0 0 0 7 7 |
BOX SCORE |
1 2 3
4 Total |
Date January 12, 1969 Stadium Miami Orange Bowl City Miami, Florida MVP Joe Namath, Quarterback Favorite Colts by 22 National anthem Anita Bryant Coin toss Tom Bell Referee Tom Bell Halftime show "America Thanks" with Florida A&M University Attendance 75,389 TV in the United States Network NBC Announcers Curt Gowdy, Al DeRogatis and Kyle Rote Nielsen Ratings 36.0 Market share 71 Cost of 30-second commercial US$55,000 |
Super Bowl 3 Information |
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Super Bowl Champs |
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Future Super Bowl Locations |
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Super Bowl XLII, Glendale, Ariz. Feb. 3, 2008 Super Bowl XLIII, Tampa, Fla. Feb. 1, 2009 Super Bowl XLIV, South Florida TBA, 2010 Super Bowl XLV, North Texas TBA, 2011 |
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