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SuperBowlConcierge.com > Super Bowls > Super Bowl XII |
Super Bowl History |
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The main storyline surrounding Super Bowl XII was Cowboys quarterback Roger Staubach
versus Broncos quarterback Craig Morton. Morton began his career playing for
Dallas in 1965. After Staubach joined the Cowboys in 1969 after spending 4 years
of service in the United States Navy, however, both quarterbacks competed for
the starting job. During the 1970 season, both Morton and Staubach started for
about half of the regular season games. Morton was ultimately selected to lead
the team through the playoffs and eventually to their Super Bowl V loss to the
Baltimore Colts, 16-13. The next year, Staubach won the starting job and eventually
led Dallas to defeat the Miami Dolphins in Super Bowl VI, 24-3. Staubach
was also named Super Bowl MVP during that game, essentially assuring him the
starting spot in the future. |
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Super Bowl XII |
Super Bowl XII was an American football game played on January 15, 1978 at the Louisiana
Superdome in New Orleans, Louisiana to decide the National Football League
(NFL) champion following the 1977 regular season. It was the first Super Bowl
played inside a domed stadium. The National Football Conference (NFC) champion Dallas Cowboys (15-2) defeated the American Football Conference (AFC) champion Denver Broncos (14-3), 27–10. The Cowboys defensive team dominated most of the game, forcing 8 turnovers and allowing only 8 pass completions by the Broncos for just 61 yards. For the first (and as of 2007, only) time, two players won Super Bowl MVP honors: defensive tackle Randy White and defensive end Harvey Martin. This was also the first time that a defensive lineman was named as the Super Bowl MVP. |
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The pregame festivities featured the Southern University Band along with the cheerleaders
of both teams. Later, Phyllis Kelly of Northeast Louisiana State University
sang the national anthem. For the first time in a Super Bowl, someone other than the game's referee tossed the coin. Pro Football Hall of Fame running back Red Grange participated in the coin toss ceremony. The halftime show was "From Paris to Paris of America" featuring performances by the Apache Belles Drill team from Tyler Junior College, clarinetist Pete Fountain, and trumpeter Al Hirt.T |
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The Cowboys evened their Super Bowl record at 2-2 by defeating Denver before a sellout
crowd of 75,583, plus 102,010,000 television viewers, the largest audience
ever to watch a sporting event. Dallas converted two interceptions into 10 points and Efren Herrera added a 35-yard field goal for a 13-0 halftime advantage. In the third period Craig Morton engineered a drive to the Cowboys' 30 and Jim Turner's 47-yard field goal made the score 13-3. After an exchange of punts, Butch Johnson made a spectacular diving catch in the end zone to complete a 45-yard pass from Roger Staubach and put the Cowboys ahead 20-3. Following Rick Upchurch's 67-yard kickoff return, Norris Weese guided the Broncos to a touchdown to cut the Dallas lead to 20-10. Dallas clinched the victory when running back Robert Newhouse tossed a 29-yard touchdown pass to Golden Richards with 7:04 remaining in the game. It was the first pass thrown by Newhouse since 1975. Harvey Martin and Randy White, who were named co-most valuable players, led the Cowboys' defense, which recovered four fumbles and intercepted four passes. |
GAME RECAP |
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Cowboys 10 3 7
7 27 Broncos 0 0 10 0 10 |
BOX SCORE |
1 2 3
4 Total |
Date January 15, 1978 Stadium Louisiana Superdome City New Orleans, Louisiana MVP Randy White, Defensive tackle; and Harvey Martin, Defensive end Favorite Cowboys by 5 1/2 National anthem Phyllis Kelly of Northeast Louisiana State University Coin toss Red Grange Referee Jim Tunney Halftime show "From Paris to the Paris of America" with the Tyler Junior College Apache Belles, Pete Fountain, and Al Hirt Attendance 76,400 TV in the United States Network CBS Announcers Pat Summerall and Tom Brookshier Nielsen Ratings 47.2 Market share 67 Cost of 30-second commercial US$162,000 |
Super Bowl 12 Information |
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Super Bowl Champs |
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Future Super Bowl Locations |
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Super Bowl XLII, Glendale, Ariz. Feb. 3, 2008 Super Bowl XLIII, Tampa, Fla. Feb. 1, 2009 Super Bowl XLIV, South Florida TBA, 2010 Super Bowl XLV, North Texas TBA, 2011 |
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