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Many sports writers and fans were a bit upset that the Bills advanced to their fourth consecutive Super Bowl. They were tired that Buffalo lost the three previous Super Bowl games and did not want to see them lose again. Some Bills fans appeared to be defensive about their team's presence in the game; during Buffalo's victory in the AFC championship game a week earlier, one fan displayed a banner defiantly proclaiming, "We're back; deal with it, America!"

Therefore, the Super Bowl hype was more focused onto Cowboys owner/general manager Jerry Jones and head coach Jimmy Johnson. Although the two rebuilt the team with young talent that eventually won the previous year's Super Bowl, both men had huge egos that conflicted with each other.
 
 
 
            Super Bowl XXVIII   
Super Bowl XXVIII was an American football game played on January 30, 1994, at the Georgia Dome in Atlanta, Georgia, to decide the National Football League (NFL) champion following the 1993 regular season.

The National Football Conference (NFC) champion Dallas Cowboys (15-4) defeated the American Football Conference (AFC) champion Buffalo Bills (14-5), 30–13. This was the first time in Super Bowl history that the same two teams have met in two consecutive Super Bowls. The Cowboys won their fourth Super Bowl in team history, tying the Pittsburgh Steelers and the San Francisco 49ers for most Super Bowl wins, while the Bills became the first team to appear in 4 consecutive title games. Buffalo also joined the Minnesota Vikings and Denver Broncos as the only teams to lose four, and garnered the dubious distinction of being the first (and, as of 2007, only) team to lose four consecutive Super Bowls.

Dallas scored 24 unanswered points in the second half. Cowboys running back Emmitt Smith was named the Super Bowl MVP, with 30 carries for 132 yards and 2 touchdowns, while also catching 4 passes for 26 yards.
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The halftime show was titled "Rockin' Country Sunday" and featured country music stars Clint Black, Tanya Tucker, Travis Tritt, and Wynonna Judd. The show's finale included a special appearance by Naomi Judd, who joined Wynonna in performing The Judds' single "Love Can Build a Bridge", to which everyone eventually joined in.

This was the first Super Bowl halftime show in which the main stadium lights were turned off for the performance. The show including dancers with yard-long light sticks.
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Emmitt Smith rushed for 132 yards and two second-half touchdowns to power the Cowboys to their second consecutive NFL title.

By winning, Dallas joined San Francisco and Pittsburgh as the only franchises with four Super Bowl victories. The Bills, meanwhile, extended a dubious string by losing in the Super Bowl for the fourth consecutive year.

To win, the Cowboys had to rally from a 13-6 halftime deficit. Buffalo had forged its lead on Thurman Thomas's 4-yard touchdown run and a pair of field goals by Steve Christie, including a 54-yard kick, the longest in Super Bowl history.

But just 55 seconds into the second half, Thomas was stripped of the ball by Dallas defensive tackle Leon Lett. Safety James Washington recovered and weaved his way 46 yards for a touchdown to tie the game at 13-13. After forcing the Bills to punt, the Cowboys began their next possession on their 36-yard line and Smith, the game's most valuable player, took over.

He carried seven times for 61 yards on the ensuing 8-play, 64-yard drive, capping the march with a 15-yard touchdown run to give Dallas the lead for good with 8:42 remaining in the third quarter.

Early in the fourth quarter, Washington intercepted Jim Kelly's pass and returned it 12 yards to Buffalo's 34. A penalty moved the ball back to the 39, but Smith carried twice for 10 yards and caught a screen pass for nine, and quarterback Troy Aikman completed a 16-yard pass to Alvin Harper to give the Cowboys a first-and-goal at the 6.

Smith took it from there, cracking the end zone on fourth-and-goal from the 1 to put Dallas ahead 27-13 with 9:50 remaining. Eddie Murray's third field goal, from 20 yards with 2:50 left, ended any doubt about the game's outcome.

Smith had 30 carries in all, with 19 of his attempts and 92 yards coming after intermission. Washington, normally a reserve who played most of the game because the Cowboys used five defensive backs to combat the Bills' No-Huddle offense, had 11 tackles and forced another fumble by Thomas in the first quarter.

Aikman completed 19 of 27 passes for 207 yards. Buffalo's Kelly completed a Super Bowl-record 31 passes in 50 attempts for 260 yards

Dallas, the first team in NFL history to begin the regular season 0-2 and go on to win the Super Bowl, also became the fifth to win back-to-back titles, following Green Bay, Miami, Pittsburgh (the Steelers did it twice), and San Francisco.

Buffalo became the third team, along with Minnesota and Denver, to lose four Super Bowls.

The Cowboys' victory was the tenth in succession for the NFC over the AFC.
GAME RECAP
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Dallas              6   0   14   10       30
Buffalo            3  10   0     0        13
BOX SCORE
1      2     3      4         Total
Date January 30, 1994
Stadium Georgia Dome
City Atlanta, Georgia
MVP Emmitt Smith, Running back
Favorite Cowboys by 10
National anthem Natalie Cole
Coin toss Joe Namath
Referee Bob McElwee
Halftime show Wynonna Judd, Naomi Judd, Clint Black, Travis Tritt, Tanya Tucker
Attendance 72,817
TV in the United States
Network NBC
Announcers Dick Enberg and Bob Trumpy
Nielsen Ratings 45.4
Market share 66
Cost of 30-second commercial US$900,000
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Peyton Manning, QB, Indianapolis
Hines Ward, WR, Pittsburgh
Deion Branch, WR, New England
Tom Brady, QB, New England
Dexter Jackson, FS, Tampa Bay
Tom Brady, QB, New England
Ray Lewis, LB, Baltimore
Kurt Warner, QB, St. Louis
John Elway, QB, Denver
Terrell Davis, RB, Denver
Desmond Howard, KR, Green Bay
Larry Brown, CB, Dallas
Steve Young, QB, San Francisco
Emmitt Smith, RB, Dallas
Troy Aikman, QB, Dallas
Mark Rypien, QB, Washington
Ottis Anderson, RB, New York
Joe Montana, QB, San Francisco
Jerry Rice, WR, San Francisco
Doug Williams, QB, Washington
Phil Simms, QB, New York
Richard Dent, DE, Chicago
Joe Montana, QB, San Francisco
Marcus Allen, RB, Los Angeles
John Riggins, RB, Washington
Joe Montana, QB, San Francisco
Jim Plunkett, QB, Oakland
Terry Bradshaw, QB, Pittsburgh
Terry Bradshaw, QB, Pittsburgh
Randy White, DT, Dallas
Fred Biletnikoff, WR, Oakland
Lynn Swann, WR, Pittsburgh
Franco Harris, RB, Pittsburgh
Larry Csonka, RB, Miami
Jake Scott, S, Miami
Roger Staubach, QB, Dallas
Chuck Howley, LB, Dallas
Len Dawson, QB, Kansas City
Joe Namath, QB, New York
Bart Starr, QB, Green Bay
Bart Starr, QB, Green Bay
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