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Although not part of the game itself, one of the most widely discussed moments came during halftime. The Super Bowl XXXVIII halftime show controversy generated intense media coverage and led to the popularity of the euphemism "wardrobe malfunction".

With 144.4 million viewers, this is the most watched Super Bowl ever.
 
 
 
            Super Bowl XXXVIII    
Super Bowl XXXVIII was an American football game played on February 1, 2004 at Reliant Stadium in Houston, Texas to decide the National Football League (NFL) champion following the 2003 regular season.

The American Football Conference (AFC) champion New England Patriots (17-2) defeated the National Football Conference (NFC) champion Carolina Panthers (14-6), 32–29, as Adam Vinatieri kicked a 41-yard field goal with four seconds left.

New England quarterback Tom Brady was named Most Valuable Player for the second time in three years. He set a Super Bowl record for the most pass completions (32). Brady also recorded a 66.7 completion percentage (48 pass attempts), 354 passing yards, 3 touchdowns, 1 interception, and 12 rushing yards.
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Jackson then performed her song "Rhythm Nation". Afterwards, Justin Timberlake appeared, and he and Jackson sang a duet of Timberlake's song "Rock Your Body". The performance featured many suggestive dance moves by both Timberlake and Jackson. As the song reached the final line, "I'm gonna have you naked by the end of this song," Timberlake pulled off a part of Jackson's costume, revealing her outer right breast (adorned with a large, sun-shaped nipple shield, a piece of jewelery worn to accentuate the appearance of a nipple piercing). CBS immediately cut to an aerial view of the stadium, but the damage had been done. Many people considered this indecent exposure, numerous viewers contacted the network to complain, saying it was inappropriate.
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Adam Vinatieri kicked a 41-yard field goal with four seconds remaining as the Patriots won their second Super Bowl in three seasons. While it took a Super-Bowl record 26 minutes and 55 seconds for the first points to be scored, the teams combined for 868 yards (481 by New England) and the game also featured the highest scoring quarter (combined 37 points in the fourth).

Vinatieri missed a 31-yard field goal on the Patriots? first possession, and had a 36-yard attempt blocked by Shane Burton with 6:00 left in the second quarter. But three plays later, Mike Vrabel sacked Jake Delhomme and forced him to fumble. Richard Seymour recovered at the Panthers? 20, and a 12-yard scramble by Tom Brady on third-and-7 set up his 5-yard touchdown pass to Deion Branch with 3:05 left in the first half.

The Panthers responded with an 8-play, 95-yard drive capped by Delhomme?s 39-yard perfectly placed touchdown pass to Steve Smith with 1:07 left in the half. Delhomme beat the blitz by lofting the pass deep down the left sideline.

Brady?s 52-yard pass to Branch with 37 seconds left in the half set up David Givens? 5-yard touchdown catch with 18 seconds left. New England squibbed the ensuing kickoff and Kris Mangum returned it 12 yards to the Panthers? 47. A 21-yard run by Stephen Davis set up John Kasay?s 50-yard field goal as the half expired for a 14-10 New England lead.

Neither team scored in the third quarter, but Antowain Smith?s 2-yard touchdown run two plays into the final quarter capped a 71-yard drive and gave the Patriots a 21-10 lead.

Undaunted, Carolina scored on its next two possessions.

First, Delhomme completed passes of 18 and 22 yards to Smith to set up DeShaun Foster?s 33-yard touchdown run to cut the deficit to 21-16 with 12:39 to play. Carolina went for the 2-point conversion, but Delhomme?s pass was incomplete.

New England marched to the Panthers? 9 with the ensuing kickoff, but Reggie Howard intercepted Brady?s third-and-goal pass in the end zone. Two plays later, Delhomme rolled left and fired a Super-Bowl record 85-yard touchdown pass to Muhammad for a 22-21 lead with 6:53 left. Once again, the Panthers went for 2 points and Delhomme?s pass was incomplete.

New England drove 68 yards on its next possession, with Givens catching a 25-yard pass and 18-yard pass on third-and-9, to set up Brady?s 1-yard touchdown pass to Vrabel, who was lined up as a tight end. A direct snap to Kevin Faulk resulted in a 2-point conversion for a 29-22 lead with 2:51 left.

Delhomme completed passes of 19 yards to Muhammad and 31 yards to Ricky Proehl before finding Proehl from 12 yards with the tying touchdown with 1:08 remaining.

Kasay?s ensuing kickoff went out of bounds, giving New England the ball at their own 40. Five plays later, faced with third-and-3 from the Panthers? 40 with 14 seconds left, Brady fired a 17-yard pass to Branch to set up Vinatieri?s Super Bowl-winning 41-yard field goal.

Brady, who was named the Super Bowl most valuable player for the second time in his career, was 32 of 48 for 354 yards and 3 touchdowns with 1 interception. Branch had 10 receptions for 143 yards. Delhomme was 16 of 33 for 323 yards and 3 touchdowns, and Muhammad had 4 catches for 140 yards.
GAME RECAP
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Carolina           0   10   0   19      29
NewEngland    0   14   0   18      32
BOX SCORE
1      2     3      4         Total
Date February 1, 2004
Stadium Reliant Stadium
City Houston, Texas
MVP Tom Brady, Quarterback
Favorite Patriots by 7
National anthem Beyoncé
Coin toss Earl Campbell, Ollie Matson, Don Maynard, Y.A. Tittle, Mike Singletary, Gene Upshaw
Referee Ed Hochuli
Halftime show Janet Jackson, Justin Timberlake, Outkast, P. Diddy, Kid Rock, and Nelly
Attendance 71,525
TV in the United States
Network CBS
Announcers Greg Gumbel and Phil Simms
Nielsen Ratings 41.3
Market share 63
Cost of 30-second commercial US$2.2 million
Super Bowl 38 Information
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Peyton Manning, QB, Indianapolis
Hines Ward, WR, Pittsburgh
Deion Branch, WR, New England
Tom Brady, QB, New England
Dexter Jackson, FS, Tampa Bay
Tom Brady, QB, New England
Ray Lewis, LB, Baltimore
Kurt Warner, QB, St. Louis
John Elway, QB, Denver
Terrell Davis, RB, Denver
Desmond Howard, KR, Green Bay
Larry Brown, CB, Dallas
Steve Young, QB, San Francisco
Emmitt Smith, RB, Dallas
Troy Aikman, QB, Dallas
Mark Rypien, QB, Washington
Ottis Anderson, RB, New York
Joe Montana, QB, San Francisco
Jerry Rice, WR, San Francisco
Doug Williams, QB, Washington
Phil Simms, QB, New York
Richard Dent, DE, Chicago
Joe Montana, QB, San Francisco
Marcus Allen, RB, Los Angeles
John Riggins, RB, Washington
Joe Montana, QB, San Francisco
Jim Plunkett, QB, Oakland
Terry Bradshaw, QB, Pittsburgh
Terry Bradshaw, QB, Pittsburgh
Randy White, DT, Dallas
Fred Biletnikoff, WR, Oakland
Lynn Swann, WR, Pittsburgh
Franco Harris, RB, Pittsburgh
Larry Csonka, RB, Miami
Jake Scott, S, Miami
Roger Staubach, QB, Dallas
Chuck Howley, LB, Dallas
Len Dawson, QB, Kansas City
Joe Namath, QB, New York
Bart Starr, QB, Green Bay
Bart Starr, QB, Green Bay
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